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ASCHA Weekly Rollout
Highlights of this Issue:

  • Continuing Care Designated Supportive Living Working Group
  • Housing Month
  • Grassroots Housing Strategy– Your support needed!

Issue:  #46,   11/17/2014

Home » ASCHA Membership Services

ASCHA Annual Report 2013-14

ASCHA's Member-centric Services

The Advocacy Approach Strategy is a tool for the Board, Executive and Administration to implement the ASCHA Direction adopted by the Alberta Senior Citizens’ Housing Association (ASCHA) Board of Directors.  The Advocacy Approach Strategy focuses on the priorities established by the Board derived from member consultation and alignment with the ASCHA Vision, Core Values and Mission.  This Advocacy Approach Strategy outlines a flexible and responsive  approach and will be updated regularly to adjust to membership and government changes.

ASCHA members service approximately 30,000 seniors in the public, voluntary and private senior options.  The full spectrum of independent and supportive living options are the fastest growing and developing sectors for seniors housing in Alberta.  The seniors sector is rapidly changing and being an ASCHA member will assist you in keeping on top of the issues and opportunities, by connecting you to a strong membership and market segment and government.

The seniors housing industry is projected to be the single largest growing industry of the future!

  • ASCHA represents 65% of the industry
  • Over 45,000 units in Alberta
  • Manage/own over $6 billion in assets
  • Over 10,000 employees in the industry
  • Collective operating budgets exceed $600 million
  • New development and growth estimated at 1500+ units a year

Regular Member Services

ASCHA’s Direction identifies three strategic priorities: Communication and Public Awareness, Collaborative Government and Industry Approach, and Sustainable Revenue to support our planning and focus our efforts on behalf of our members.

See how ASCHA Members have evaluated ASCHA and the Member Services through the 2013 ASCHA MEMBERSHIP SURVEY REPORT - Executive Summary


Key Talking Points for you to use with residents and families to improve industry understanding.

Member involvement and influencing the future is another key focus. Through our internal committees, and member participation on external committees, we make recommendations that impact your operations.


ASCHA Focal Points At our 2012 AGM members requested a publication targeted to owners, board members and seniors leaders with a summarized, high-level overview of what’s happening.

Facebook and Twitter – serves as a public relations conduct to liaise with stakeholders, leaders, media and you.

Member benefits include:

  • The Annual Convention and Tradeshow bring together housing providers from across Western Canada in one of the largest events in the industry. The event brings together the resources and strengths of members in a spirit of sharing and celebration, offering educational opportunities for all delegates representing a variety of housing streams and care support service models that enhance resident experiences.

  • The ASCHA Weekly Rollout provides a broad overview of relevant, key information for your use.

  • The ASCHA Website features a Member Only Area with resources, membership strategic priorities, board minutes, up-to-date progress from all committees, a Member Directory and Industry Acronyms, which are constantly updated as a resource for you.

  • Engagement and Sharing through our Member Emerging Issues Form which is a tool for you to share emerging issues happening locally at your site for our membership to respond to the Member Incident Reporting Form is also available for you to use to report incidents to prevent them from occurring in other member locations.

Housing Directory – an enhanced version is currently under development, providing site listings and key information to the public;

Education such as the ASCHA/RDC Certificate Programs delivers top quality, industry specific online certificate courses.

Value Added Services through 8760/ASCHA Seniors Housing Energy Program – your source of energy savings (members currently signed on are saving $7 million a year to date).

Sharing in Member Events – ASCHA would welcome participation in your events. Let us know and we will be there. We provide certificates for openings and major anniversaries.

Associate Member Services

The Alberta Senior Citizen’s Housing Association (ASCHA) had an active and productive year in 2013 - all due to our collective efforts. Through valuable support, the products and services, our Associate members allowed us to enhance the lives of over 30,000 seniors served by our regular members.

Being an Associate Member with ASCHA is important; as seniors housing is one of the fastest growing industries in Canada, and one of the top Provincial and Federal priorities for 2014; this means:

  • Increased funding anticipated to assist with development, operations and capital planning over the coming years

  • An opportunity to grow existing business relationships and develop new ones

  • More Albertans to serve than ever before

  • Robust and active efforts to achieve ASCHA’s Direction

  • A 2014 Approved Membership Fee Schedule

Member Benefits We are continually growing our presence and reach through communications initiatives and online resources. Associate Members receive:

  • Listing in the Online Member Directory to ensure regular members contact you first for products and services

  • Access to the Online Member Directory providing contact and portfolio information on all our regular members (who collectively serve over 30,000 Albertans)

  • Access to the Members Only Area with updated information on member issues and government relations

  • First priority discounted rates for tradeshow participation - a savings of $500.00

First priority in selection of sponsorship options that have a lasting impression at the Convention and Tradeshow, as well as throughout the year

Advertising Opportunities:

  • The ASCHA Advertising Package explains what marketing options are available to you, which include:

  • Two free ads in the ASCHA Weekly Rollout per membership year.

  • Reduced advertising rates of 40 -50% off

In 2014, we held our first joint Convention and Tradeshow in partnership with the Alberta Continuing Care Association (ACCA). This event took place on March 26-28 at the Calgary TELUS Convention Centre, and was one of the largest events of its kind in Western Canada. This collaborative venture meant that Exhibitors were able to form relationships with even more members, from both organizations, and increased their profile in the industry. Visit the ASCHA Event Page for more information, updates, and options to increase your profile.

VALUE ADDED SERVICES In 2013, ASCHA partnered with 8760: Energy to introduce a Seniors Housing Energy Program, which has been overwhelmingly successful. Collectively $10 million has been saved annually.

ASCHA is extending this great opportunity to our valued associate members. Contact Ken Klassen at 780-289-7198 or at  for more information.




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