Board of Directors


Raymond Swonek

Raymond is the Chief Executive Officer of GEF Seniors Housing (GEF), the largest provider of seniors’ subsidized independent and supportive living in Alberta, serving over 3,500 seniors. Raymond is a Chartered Accountant and has over 30 years of business experience in Canada, New Zealand and Australia. He has been involved in the Seniors Housing Industry since 1997.

He served on the Board of Directors of the Alberta Public Housing Administrators’ Association for ten (10) years.

Raymond is passionate about positively influencing seniors’ quality of life.

Attitude is a little thing that makes a big difference.” ~ Winston Churchill

Vice-President North Region

Jackie McCuaig

I am very proud and excited about embarking on this new journey with so many people who have such passion about their community and our beloved seniors.

I live where I was raised. I have spent my entire life (minus 5 years) on the same quarter section of land my husband and I subdivided 3 acres from my parents in 1992. I have two beautiful daughters, who are grown now, and we have been blessed with a wonderful grandson.

I was lucky to be within close proximity to my grandparents and great grandparents during my life, and have learned the true value of our seniors first-hand. Our children, as well as our grandson, get to enjoy the same family dynamic.

I was elected to Parkland County Council in 2013, and am a board member of the Meridian Foundation, which has brought me to this position.

I have been a volunteer in my community for many years and love to work with people for a purpose.

My husband and I have been in business since 1998. We are the owners of Doug the Carpenter and Spruce it up Promotions.

I am passionate about community and believe we get what we give.

North Region Director

Sheri Heller

I am a relative newcomer (March 2015) to the seniors housing industry but I have had family in seniors care at the Vermilion Valley Lodge for over 5 years. I really understand the issues and challenges that families go through as they navigate the complicated world of seniors care.

I come from a post-secondary background where I taught the business courses in Adventure Tourism & Outdoor Recreation at Lakeland College for almost 20 years. I have a Master's Degree in Leadership and Training from Royal Roads University. Teaching and working with the students was my favourite occupation until budget cuts had me searching for a new passion. I am very happy to have landed in the world of seniors housing - I love working for our seniors and bringing a smile to their day - each and every day! My goal is to help our residents live their best lives.  We are undergoing a new build and have a very successful fundraising campaign happening which makes our days very exciting.

I look forward to participating in the exciting ASCHA world and working with an amazing team of staff and board members that are dedicated to improving the quality of life for seniors in Alberta.

I have been married to my wonderful husband Ron for 39 years and we have 3 amazing children who are also happily married and are enhancing our family with the cutest, brightest, smartest grandchildren ever!

North Region Director

Pamela Spracklin-Purdy

Pam started working in long term care as a health care aid to help pay for university, and graduated with a Liberal Arts Degree from Mount St. Vincent University in 1995.  At that time, she had no interest in further pursuing a career in health care, but found she loved it!!  Not wanting to return to complete a second full degree, which was the standard in Nova Scotia at that time, she decided to pursue nursing at the college level and moved forward to receive her Practical Nursing Certificate from Nova Scotia Community College in 2000.

Originally from Newfoundland, Pam has slowly moved across the country to live and work while pursuing avenues to advance her in her service to seniors.  She has nursed in Nova Scotia, Ontario, and Alberta and has worked as a nurse on the floor in both hospitals and continuing care centers, has been a team lead, charge nurse and educator in continuing care, and most recently, she has managed a supportive living center and a long term care center.

Pam is new to seniors housing and started at St. Andrew's Centre as the Centre Manager in January 2017.  This is the first time she has been in a role which has her working directly with a board or on a board and she is looking forward to the new adventures and the new challenges that the industry will bring.

Vice-President Central Region

James Nibourg

So as we embark on a new journey with this new governance model and a new board, the sky is the limit for ASCHA.  We are in very exciting times.

So a little about myself…my lovely wife Lori-Anne is a Registered Nurse working in Stettler. We have raised four awesome and very busy children. I was born and raised in the Erskine / Stettler area ( central Alberta). I learned to get along with others as I was the youngest of eight, and there was lots of discussion and, okay, arguing along the way. We did learn that respect is important and that a strong sense of volunteering is great because a community is what you make it. After graduating from high school in Stettler, I moved away to follow work in small towns all around Alberta, always comparing them to the Stettler area. Fifteen years ago we moved back home. Now we live just south of Erskine, raising purebred sheep, chickens and our kids. I have now owned and operated East Central Auto Recyclers for the last ten years. My many experiences with different volunteer groups and businesses have given me the tools and talents {I hope} to meet the challenges of being your voice at the table for the next few years. Please do not hesitate to contact me and let me know what you are thinking. I truly look forward to serving you. I have been a County of Stettler councilor for four years and with that, one of my roles has been with the County of Stettler Housing Authority where I am currently Chair.

I do believe we are in the people business. Every day we interact with people.  How we deal with people is a lot of how we deal with issues. I would like to think I keep the people important, which keeps the issues important. Any time you would like to talk about an issue that is important to you, give me a shout, text, email, twitter, phone or just a coffee I will make time. I can always find time between shearing sheep, towing junk, or coaching.

Remember:  "You can easily judge the character of a someone by how they treat those who can do nothing for them."

Central Region Director

Bruce Beattie

Bruce was a long-time and now recovering dairy farmer who is currently involved in forage and beef production on his farm in the Bergen district, South of Sundre. Bruce was very involved in governance of the dairy industry at the provincial and national levels. He was chair of the Dairy Nutrition Council of Alberta and served for five years as Chair and several terms as Vice Chair of Alberta Milk Producers. Bruce served as Alberta Director of Dairy Farmers of Canada for over 15 years during which time he Chaired the Research Committee (PESAC), as well as representing DFC on the Canadian Bovine Research Network and Canadian Agriculture Research Council (CARC).  Bruce was also a delegate to Agrifoods International Co-op. Bruce received the WCDS Award of Merit in 2007.

Beyond the dairy industry, he was elected as the first Chair of the Alberta Environmentally Sustainable Agriculture Council, serving in that position for 5 years. He was a founding director and Board member of Climate Change Central (C3). He was appointed to the Alberta Agricultural Products Marketing Council in 2008, and to the position of Chair in April 2013.  On April 16, 2015 Bruce was re-appointed as Chair for an additional two year term.

Bruce was acclaimed in October 2017 for a third term as Municipal Councillor for Division 4 in Mountain View County and has served as Reeve since September of 2011.  He was appointed to represent Mountain View County on the Board of Mountain View Seniors Housing in 2010 and was elected as Chair in 2013 serving in that capacity since that time.

Central Region Director

Darren Young

Darren has been an Information Technology Expert for more than twenty years. He has worked for the Local Governments Medicine Hat, Lethbridge and Red Deer County.

Darren strongly believes in community participation and to this end has served on numerous professional associations and charitable boards and committees. Most recently he joined the board of the Piper Creek Foundation. Piper Creek is the local management board for affordable seniors housing in the City of Red Deer. During his term Darren has served as a director, Chairperson of the Financial Committee as well as Board Chairperson of the organization.

As a youth, Darren spent a good deal of time with his Grand Parents who were the Matron and Patron for the Taber Alberta Lodge. He remembers these times very fondly and regards it as the impetus for his interest in Alberta Seniors Housing. His hope is that every senior as well as their families could have such a good experience regardless of their station or circumstance.

To this end, Darren now finds himself volunteering as a Central Region Director for Alberta Seniors Communities and Housing Association (ASCHA) and province wide advocate for all seniors housing in Alberta.

It is Darren's hope that his service along with all the other incredible volunteers and staff who make up the ASCHA organization will in some small way improve the elder years of all those relevant, active, and engaged seniors of Alberta.

Vice -President South Region Director

Arlene Adamson, CIHCM
Arlene Adamson became CEO of Silvera for Seniors (formerly MCF Housing for Seniors) in June 2011. Her job is to oversee all aspects of Silvera, including the implementation of its strategic plan.

Her background in the non-profit sector spans 25 years, including 10 years at the YWCA of Calgary. As its Chief Operating Officer, she reinstated and reinvigorated the YWCA’s fund-development and communications departments, and helped the organization win an Alberta’s Top 50 Employer Award.
She has also served as National Manager of Corporate Development for the Canadian Cancer Society, Manager of Revenue Development at the Alberta Children’s Hospital Foundation, and spent five years as general manager of the Calgary Winter Festival.
Arlene is currently co-chair of the Seniors and Special Populations Sector Housing Committee and is on the steering committee for the province’s Housing Access Link.
Now with Silvera for Seniors she hopes to increase support to lower income seniors helping them have a stronger voice and the promise of a quality of life that ensures independence and dignity.

South Region Director

Al Brander

I was born in The Netherlands and arrived with my immigrant parents in 1953 and later moved to Calgary in 1958. I completed my high school education and also met my wife, Trynette, there. We have four adult sons, four daughters-in-law, 9 grandchildren and two great grandchildren.  


My entire working career was with Canadian Pacific Railway for 37 years, starting in Calgary as a Machinist Apprentice and completing my career as the Manager of Technical Training, Mechanical Services for all Canadian and US operations.   I worked in various positions in Calgary, Nelson, BC, Vancouver, Winnipeg and Montreal; retiring in Calgary in 1999.


After retirement Trynette and I enjoyed travelling and also began to volunteer annually at Camp Rehoboth (camp serves clients with developmental disabilities), I served Shalem Society for Senior Citizens Care (Calgary) as a Board member and also as President of the Board. I volunteered regularly at Habitat for Humanity sites and Trynette and I also frequently volunteered with World Renew to rebuild homes destroyed by natural disasters.


In 2006 we moved to High River and quickly became involved with various activities as volunteers; myself on the Police Committee and Sheppard Family Park. In October, 2010 I ran successfully in the municipal election and was appointed as their representative to the Board of Westwinds Communities. My term as Councillor was completed in 2013 and I remained on the WWC Board and became the Chairman of the Board and continue to serve as such to date.

South Region Director

Linda English

I am honored to serve on the ASCHA Board to represent the needs of my community and further the causes of the organization.

I reside in Vauxhall which is part of a rural, agricultural community.  The Town itself has a population of just over 1,000 people.  The surrounding farming community is part of the Municipal District of Taber. 

As an appointed representative of the Town of Vauxhall Town Council, I have been on the TDHF Board since November 2013 and currently serve as Vice-Chairperson.  I have very much enjoyed being a part of the Board. 

I believe that rural communities need representation on Provincial committees.  I believe that our communities need to know about organizations like ASCHA, and how Seniors needs can be addressed.  I feel that seniors need to have choices of where they can reside and still enjoy a full and rewarding retirement.  Finally, I believe that honor and respect should be given to all seniors.

Member at Large

Cindy Rota

Cindy Rota has worked at Whitehorn Village since 2002. She has skillfully lead the team as General Manager since 2005. She has served on several boards and advisory committees both regionally and provincially. Cindy contributes to many organizations such as Gerontology studies at Mount Royal University, and the Alzheimer’s Society.

Cindy received her LPN certification in 1983 and went on to become a graduate of Mount Royal University’s Gerontology Program. She received the Norville-York Scholarship for academic achievement and contributions to seniors in Calgary.

Cindy has over 25 years’ experience working with Alberta Seniors. In 2004 Cindy was one of the founding contributors for the Alberta Health Regions pilot project for the DAL program in Calgary. She sat on the board to write the Standards for Assisted Living when there were none in place. Ensuring that all seniors receive the highest level of care and housing is of upmost importance to Cindy. She is also a former board member of ASCHA and is excited to return and continue the important work of the association.

Member at Large

Judy MacLachlan

"Judy MacLachlan is now retired from active legal practice in Calgary, Vancouver and Toronto, after a varied career in private practice, consulting and as corporate counsel.  Her extensive board experience has been limited to the non-profit sector, primarily in governance.  She is currently a newly-appointed member of the board and governance committee, and a past member of the finance committee, of Silvera for Seniors, in Calgary.  Judy previously served 6 years as an elected representative to the University of Calgary Senate and is currently a member of the board of the Nickle Galleries and a member of the advisory council of the Calgary Institute of the Humanities, both at the University.  She has also served 6 years as city council-appointed member of the board of Calgary Arts Development, and as its representative on the Calgary Public Arts Board.  Her previous board work included various executive board positions with Ronald McDonald House Calgary (now Ronald McDonald House Southern Alberta), the Calgary Horticultural Society, and her community association board and various school council roles.  She is particularly interested in seniors housing and community issues as her own mother moves through various stages of care.  She is delighted to share the journey with dedicated, like-minded ASCHA board members."