NOBLE CAUSE:  Seniors are empowered to have choice and a life of purpose, wherein they are honoured, valued, and respected.

Mission: Support our members in creating and maintaining vibrant seniors housing for Albertans.

Vision:  The voice and champion for seniors housing.

Core Values: 

Respect
At ASCHA we recognize the value individuals bring to ASCHA and their organizations, regardless of their background or point-of-view.
Actions:  We treat each individual equitably regardless of position.
We affirm the value of each individual personally and professionally.

Accountability
At ASCHA we hold ourselves accountable to fulfilling our role as a member-driven organization.
Actions:  We honour our commitments.
We continue to learn and improve.

Engagement
At ASCHA we build meaningful relationships with our members and stakeholders.
Actions:  We actively involve members in the work of ASCHA.
We regularly and frequently communicate and check-in with our members.

Collaboration
At ASCHA we have open discussions with our members and stakeholders to reach consensus related to key organization directions.
Actions:  We actively listen, participate and consider all perspectives.
We seek input from all those influenced by the ASCHA direction.

Integrity
At ASCHA we are honest and transparent in all our actions.
Actions:  We are direct and open in our written and spoken communications.
We expect our members and stakeholders to be open and honest with us.